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20 Ways to Promote Your Radio Station

Updated: Oct 24, 2021

Promote your radio station to get more listeners, develop a brand, and build a loyal fan base.

Remember the old saying “if you build it, they will come”? Unfortunately, this isn’t always true, as there’s inevitably going to be plenty of alternatives out there for people. Here are 20 ways you can promote your radio station to get on top and increase your listeners.

  1. MatchMaker

  2. Submit to Internet Radio Directories​

  3. Target Your Audience

  4. Optimize Your Station with SEO

  5. Build a Social Media Presence

  6. Cross-Promote with Other Stations

  7. Write Blog Posts

  8. Build Marketing Lists

  9. Post on Forums

  10. Put Up Posters & Give Out Flyers

  11. Use Paid Advertisements

  12. Build Backlinks to Your Website

  13. Turn Your Station into an Event

  14. Offer Discounts on Merchandise

  15. Invite Guests Onto Your Radio Station

  16. Get Local News Coverage

  17. Develop Listener Communication

  18. Upload & Repurpose Past Shows

  19. Produce Good Quality Shows

  20. Create Clear Calls to Action

Promote Your Radio Station

By putting these 20 ways to promote your radio station into practice you’ll be sure to expand your station’s presence and notoriety in no time! If you think we’ve missed any points or you have a suggestion on how broadcasters can get themselves noticed then let us know in the comments below.

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