Promote your radio station to get more listeners, develop a brand, and build a loyal fan base.
Remember the old saying “if you build it, they will come”? Unfortunately, this isn’t always true, as there’s inevitably going to be plenty of alternatives out there for people. Here are 20 ways you can promote your radio station to get on top and increase your listeners.
MatchMaker
Submit to Internet Radio Directories
Target Your Audience
Optimize Your Station with SEO
Build a Social Media Presence
Cross-Promote with Other Stations
Write Blog Posts
Build Marketing Lists
Post on Forums
Put Up Posters & Give Out Flyers
Use Paid Advertisements
Build Backlinks to Your Website
Turn Your Station into an Event
Offer Discounts on Merchandise
Invite Guests Onto Your Radio Station
Get Local News Coverage
Develop Listener Communication
Upload & Repurpose Past Shows
Produce Good Quality Shows
Create Clear Calls to Action
Promote Your Radio Station
By putting these 20 ways to promote your radio station into practice you’ll be sure to expand your station’s presence and notoriety in no time! If you think we’ve missed any points or you have a suggestion on how broadcasters can get themselves noticed then let us know in the comments below.
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